The collaboration between fashion brands Students and Sugarloaf Social Club has resulted in a unique 17-piece golf collection that blends prep nostalgia with technical performance. Founders Michael Huynh and Ian Gilley discuss the origins of their partnership, which began with a shared vision during Paris Fashion Week.
The "Students of Sugarloaf Social Club" line ranges from a $60 T-shirt to an $875 golf bag made with MacKenzie Golf Bags. Both founders emphasize the natural synergy between their brands, with Huynh noting it as one of his most enjoyable collaborations in over 20 years.
The collection's aesthetic merges Sugarloaf's ethos of high-low mixing—combining technical mountaineering pieces with preppy vintage style—with Students' focused vision. The result includes workwear-inspired jackets, technical camp shorts, and inside jokes only golf enthusiasts would understand.
Gilley highlights the collaborative spirit: "In this little golf world, we got to stick together and hype each up." The partnership demonstrates how competing brands can support each other while creating innovative products for the modern golfer's wardrobe.